Ads Content & Landing Page
Context
Walturn’s goal was to create a seamless journey for its target audience—from engaging ad content to a highly relevant landing page experience. The strategy focused on delivering tailored messaging and intuitive design to maximize lead conversion. Here's how it was executed:
Despite its strong service offerings, Walturn needed a scalable and targeted approach to reach the right decision-makers. The challenge was:
Reaching Niche Audiences: Specifically targeting YC startup founders and decision-makers in compliance and engineering.
Driving Engagement: Creating ads that stood out on a professional platform like LinkedIn.
Ensuring Conversions: Designing landing pages that align with ad content to encourage sign-ups.
Strategy
Ads were tailored to resonate with the specific pain points of each audience segment:
YC Startup Founders
Compliance-Focused Companies
Engineering Teams
Exploration Ads Imagery
Designed ads that combined professional aesthetics with engaging visuals:
Startup Founders: Elegant, growth-focused imagery with metrics that matter.
Compliance Teams: Trust-building designs with checklists and certifications.
Engineering Teams: Technical, modern visuals emphasizing innovation.
Product Engineering as a Service
Mobile Engineering Service
Compliance
Testimonial from Previous Client
Other
Each ad directed users to a custom landing page with content aligned to their needs:
Key Information: Detailed service descriptions, insights, and testimonials.
User Experience: Responsive, visually engaging design built with Framer.
Call to Action: Sign-up forms prominently displayed for seamless conversion.
We still calculating the impact of this project.
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